Many suppliers and vendors in the Hospitality industry are frustrated with their traditional cold outreach not realizing the B2B landscape has changed dramatically. 1. Why are hospitality suppliers and vendors having such a hard time connecting with prospects? 2. Has something changed that makes this more challenging than years past? 3. What are the biggest mistakes you see companies make? 4: How can companies make the biggest gain right now? ATTENDEES: Connor DeLaney, IMPACT Cory Falter, Lure Agency
Join us on InnSync as we unravel the mysteries of marketing in the hospitality sector with the insightful Connor DeLanney from Impact. In this engaging episode, we delve into the challenges vendors face in today's evolving B2B landscape, the common pitfalls in traditional sales approaches, and practical strategies for building meaningful connections with prospects. Don't miss out on this enlightening conversation packed with actionable tips for enhancing your marketing game!
Timestamps:
[00:00:00] Introduction:
• Overview of the changing dynamics in hospitality marketing and sales.
• Introduction to Connor DeLaney and the discussion points.
[00:00:28] Evolving B2B Landscape:
• Analysis of the shifting trends affecting vendor-hotel relationships.
• Insights on how the digital transformation has impacted sales strategies.
[00:00:50] Conversation Begins:
• Cory's warm welcome to Connor.
• A brief recount of their first interaction and the importance of networking.
[00:01:42] Challenges Faced by Vendors:
• Discussion on why traditional outbound marketing strategies are failing.
• The significance of understanding the buyer's journey in the digital age.'
[00:02:15] Historical Context and Current Trends:
• A look back at sales tactics over the past 25 years and their evolution.
• The crucial role of Internet research in the buyer's decision-making process.
[00:03:54] Mistakes in Vendor Approaches:
• The detrimental effects of cold calling and unsolicited sales pitches.
• The importance of tailoring sales strategies to the buyer's needs and challenges.
[00:04:37] Customer-Centric Marketing:
• Strategies for creating a more engaging and informative online presence.
• Tips on building trust and establishing authority in your industry.
[00:06:17] Leveraging Customer Success Stories:
• The power of showcasing real customer experiences and transformations.
• How to effectively communicate the value your solution brings to potential clients.
[00:07:37] Inbound vs. Outbound Marketing:
• The benefits of focusing on inbound marketing to attract qualified leads.
• How to balance and integrate outbound tactics for optimal results.
[00:08:10] Closing Thoughts and Key Takeaways:
• Recap of the essential strategies discussed for improving marketing efforts.
• Final insights from Connor on the future of hospitality marketing.
[00:09:59] End Credits:
• A heartfelt thank you to Connor for his invaluable contributions.
• Invitation for viewers to engage, subscribe, and stay tuned for more episodes.
Ending Note:
Thank you for joining us on this insightful journey with Connor DeLanney. We hope this episode empowers you to refine your marketing strategies and forge stronger connections with your prospects in the hospitality industry. Remember, in the realm of B2B marketing, it's all about understanding, trust, and value. Subscribe for more wisdom-packed episodes, and let's navigate the ever-evolving landscape of hospitality marketing together!