THE WHY: Why Hospitality Sales Needed a New Playbook? WHAT: What Is the WINS Method? HOW: How to Get Started with the WINS Method. ATTENDEES: Susan Tucker, Lure Agency Cory Falter, Lure Agency
Traditional hospitality sales tactics are toast—and we’re serving up something fresh. In this episode of InnSync, Cory Falter and marketing strategist Susan Tucker introduce The WINS Method, a modern, AI-aligned playbook to win over today’s self-directed B2B buyers. From optimizing your website for trust to nurturing leads with H2H (human-to-human) marketing, this crash course covers the exact strategies hotels and vendors need to stay relevant in an Agentic Search era. If you're tired of cold outreach falling flat and ready to turn your team into trusted authorities, you won’t want to miss this.
⏱️ CHAPTERS / TIMESTAMPS
00:00 – Welcome to InnSync + Why Traditional Tactics Are Broken
01:00 – Introducing the WINS Method
02:00 – What WINS Stands For (Website, Intel, Nurture, Sell)
03:30 – Why Trust is the New Currency in B2B Sales
05:00 – W = Website: Building Your Digital Front Door
06:00 – Core 4 Website Must-Haves (FAQs, Team, Forms, Social Proof)
07:00 – I = Intel: Smarter Segmentation Using Buyer Data
08:00 – First-Party Data & Behavioral Triggers
08:45 – Aligning Outreach with Buyer Intent
09:30 – N = Nurture: Staying Top of Mind Without Being Creepy
10:30 – The R.O.S.S. Framework for Content (Roadblocks, Objections, Solutions, Stories)
11:30 – Value-Driven Outreach vs. Desperation Eblasts
12:30 – How to Warm Up Cold Leads with Content
13:00 – S = Sell: Social + Assignment Selling Strategies
13:45 – Bridging Sales and Marketing Silos
14:30 – Social Selling + Using Content as “Sales Bait”
15:00 – How to Pre-Educate Prospects Before the First Call
16:00 – Raising Conversion Rates Through AI-Relevant Content
17:00 – Frictionless Buying Experiences (What AI Wants)
18:00 – Why Timing Kills Deals + Removing Bottlenecks
19:00 – Where to Start: Free Tools & AI Graders from Lure Agency
20:00 – Final Thoughts: Why NOW is the Time to Act
20:45 – The Rise of AI Agents + Urgency for Visibility
21:30 – Be the Trusted Voice (or Risk Obsolescence)
22:00 – Outro & Next Steps
🔥 GET STARTED WITH THE WINS METHOD™
Ready to see where you stand? Head to https://www.lureagency.com and try the AI Bar—a suite of FREE visibility graders for hotels, vendors, and personal brands.
📲 DM Cory for 1-on-1 Advice
Have a question about your visibility, sales strategy, or inbound approach? Reach out to Cory directly via LinkedIn or DM.
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