Overall topic: The Best Sales Strategy You’re Not Using Set-up: Many Hospitality sellers are frustrated with their old outbound playbook. What can sellers do to change up their game plan? 1. WTF is social selling anyway? 2. Why should anyone selling into hotels care? 3. What is your single best tip Hospitality sellers should be doing right now? 4. Can you drop a receipt for us. What ROI are you seeing? ATTENDEES: Celeste Berke Knisely, Certified GAP Selling and Hospitality Sales Trainer Cory Falter, Lure Agency
Welcome to this powerhouse episode of InnSync, where Cory Falter dives deep into social selling strategies with Celeste Burke Knisley, a certified hospitality sales trainer and expert in Gap Selling. In this session, Celeste breaks down how traditional outbound tactics are outdated and reveals the key to succeeding in today’s digital age: building trust and credibility through social channels. Whether you're selling into hospitality or beyond, this episode is packed with actionable insights to revolutionize your sales approach.
Summary: In this episode, Celeste Burke Knisley and Cory Falter explore the shift from traditional sales tactics to social selling in the hospitality industry. Celeste emphasizes how social selling isn’t just about social media platforms, but about creating genuine, trust-based connections with potential buyers. The conversation dives into why many leaders still resist the change, how vendors can better educate and provide value to their audience, and the immense ROI of a strong social presence. From crafting a sales pitch to staying top-of-mind on LinkedIn, Celeste offers practical tips to enhance your sales strategy.
Key Segments: [00:00:00] Introduction - Cory welcomes Celeste back
[00:00:18] Embracing digital selling in hospitality
[00:02:00] WTF is social selling? Celeste explains
[00:03:34] Building trust with potential buyers
[00:05:01] Leadership’s misunderstanding of social media
[00:06:43] Networking offline vs. social selling online
[00:08:00] Social selling’s long-term impact on business
[00:09:40] Why social selling matters to vendors
[00:10:52] Staying top-of-mind on social channels
[00:14:30] Engaging your audience with educational content
[00:16:00] What hospitality vendors are getting wrong
[00:19:05] How leadership can better support sellers
[00:20:44] ROI from social selling and Celeste’s results
[00:22:10] Closing thoughts and where to find Celeste
Ending: In this value-packed episode, Celeste breaks down the keys to successful social selling in the modern age and challenges hospitality vendors to think beyond outdated tactics. From building trust to leveraging LinkedIn effectively, the insights shared here are invaluable for any sales professional looking to thrive in today’s market. Be sure to connect with Celeste on LinkedIn or YouTube to keep up with her latest insights on digital selling. Thanks for watching, and don’t forget to like, share, and subscribe!