Many in Hotel sales still don't see the value of utilizing social selling to increase business. Here's proof to the contrary. 1. Can you explain why you think social selling is important to today's hotel sellers? 2. What specifically have you been utilizing this strategy for your hotel? 3. What have been the results in terms of revenue over the past 12 months? 4. For someone new to LinkedIn, how should they start? ATTENDEES: Don Barnett, LondonHouse Chicago Cory Falter, Lure Agency
Dive into the world of social selling in hospitality with Don Barnett from London House Chicago. Join Cory and Don as they unravel the tangible ROI of social selling, share success stories, and provide insights into building relationships and revenue through LinkedIn. Whether you're skeptical about social selling or looking to enhance your strategy, this conversation is packed with actionable advice, personal experiences, and a look into the future of hospitality sales.
Timestamps:
[00:00:00] - Introduction to Social Selling in HospitalityCory introduces the episode and guest Don Barnett, highlighting the focus on the ROI of social selling.
[00:00:21] - Meet Don BarnettA warm welcome to Don Barnett, discussing his background and the significance of social selling in today's market.
[00:01:04] - The Importance of Social SellingDon shares why social selling is crucial for staying top of mind with potential clients, emphasizing quality content over direct sales.
[00:02:28] - Building Relationships Over TransactionsCory and Don discuss the parallel between in-person networking and social selling, stressing the importance of building rapport before pitching.
[00:04:07] - Supplementing In-Person Events with Social SellingDon explains how social selling can enhance the value of in-person conferences and networking events.
[00:05:16] - Pre-Qualifying Networking EffortsCory introduces the concept of using LinkedIn to pre-qualify potential business connections, saving time and enhancing in-person interactions.
[00:06:30] - Personal Stories Power ConnectionDon shares a personal anecdote to illustrate how sharing relatable content can lead to unexpected business connections.
[00:08:24] - Rethinking Hospitality Sales StrategiesA discussion on the reactive nature of sales in the hospitality industry and the need for a proactive, relationship-focused approach.
[00:11:47] - Doing Business Differently in 2024Don highlights the importance of innovation in sales strategies to stand out in the hospitality industry.
[00:13:31] - The Long-Term Benefits of Social SellingCory and Don discuss the long-term ROI of building relationships through social selling, beyond immediate revenue.
[00:14:28] - Tangible Results from Social SellingDon shares the significant revenue generated from social selling efforts, emphasizing the value of learning from others in the industry.
[00:17:09] - The Compound Effect of Social SellingA look into the future dividends of consistent social selling efforts and the impact on direct business inquiries.
[00:18:28] - Getting Started with Social SellingAdvice for those new to social selling, focusing on engaging with content and building connections organically.
[00:21:24] - Where to Find Don BarnettDon shares where viewers can connect with him and teases a project aimed at providing mentorship to ambitious salespeople.
[00:23:26] - Closing ThoughtsCory thanks Don for the insightful conversation and looks forward to future discussions.
Ending:
Thank you for listening to our deep dive into social selling with Don Barnett.