This episode features an insightful discussion with Sam Dunning of Web Choice UK, focusing on improving B2B website performance. The conversation covers critical topics like UX design, content messaging, pricing transparency, and the integral relationship between marketing and sales. Sam provides valuable tips and strategies for B2B companies to enhance their websites, thus directly impacting their revenue positively.
Overall topic: From Cringe to Conversion: How the website impacts the bottom line in Hospitality 1. What are the most common user experience pitfalls on B2B websites, and how can they be avoided? 2. How does website performance impact B2B conversion rates, and what strategies can be employed to optimize it? 3. In what ways can content quality and relevance influence prospects’ perceptions and actions on a B2B Website? Question 4: Where should hoteliers start now to make the biggest impact? ATTENDEES: Sam Dunning, Web Choice UK Cory Falter, Lure Agency