In this engaging episode of InnSync, Cory welcomes Shelley Brown, an award-winning keynote speaker and expert in cultural cohesion, to discuss the importance of personal branding in hotel sales. They delve into how sellers can stand out in a competitive market by building authentic relationships and presenting their true selves. Shelley shares her unique experiences and insights on how personal branding can transform sales strategies and drive success.
Overall topic: How Personal Branding Increases Hotel Sales Set-up: With thousands of amazing venues to choose from, hotel salespeople are getting caught up in the rates, dates, and spaces rat race. How can sellers stand out as the choice in a crowded marketplace? 1. Why should hotel sellers build a personal brand? 2. How can sellers effectively build and maintain my personal brand? 3. How can one measure the impact of personal branding efforts on sales performance? ATTENDEES: Shelley (Downtown Shelley Brown) Brown, Award-Winning Keynote Speaker Cory Falter, Lure Agency