The InnSync Show closes out 2025 with a powerhouse vendor round-up featuring Jacki Schroeder Brown (Jacki Brown Marketing), Zoe Koumbouzi (GAIN Advisors), and Susan Tucker (Lure Agency). Together we break down the year’s biggest buzz moments—from AI acceleration to self-serve buyer tools—alongside the hangovers still plaguing hospitality tech. We dig into real wins, tactical shifts, marketing gaps, and the surprising trends shaping 2026. Expect honest takes, bold predictions, and more than a few laughs. We wrap with personal insights, upcoming launches, and the breaking news of a brand-new women’s travel freelancer collective. Buckle up—this one delivers.
⏱️ KEY SEGMENTS:
00:00 – Welcome to the INN-Year End Vendor Round-Up Cory tees up the discussion: “Buzz and hangovers of 2025 for hospitality tech, sales, and marketing.” Meet the guests: Jacki, Zoe, and Susan.
01:00 – Biggest Buzz of 2025: What Got the Industry Talking?
Jacki: Nothing new stood out—back to fundamentals, back to resonance.
Zoe: AI hit light-speed; personal branding exploded.
Susan: Self-serve buyer tools and ROI calculators on the rise.
Cory: Agentic search is flipping the entire sales/marketing universe.
04:00 – The 2025 Hangovers: What Hurt the Most?
Zoe: A crowded market where everyone looks the same (too much blue, not enough brave).
Jacki: AI-generated sludge content—painful, lifeless, forgettable.
Susan: “Dear valued partner…” e-blasts that feel robotic and pointless.
Cory: The disconnect between trade-show hype and zero digital presence.
08:00 – One Delicious Change That Drove Results
Jacki: Full repositioning + new messaging doubled client site traffic by Q3.
Zoe: Shifting to advisory/mentorship and upskilling in-house marketers.
Susan: Building confidence tools (custom GPTs, non-pitchy outreach frameworks).
Cory: The WINS Method—simple, tactical, and ROI-heavy for vendors.
13:00 – If Your Brand Were a Cocktail… What Would It Be?
Zoe: Espresso martini—multitasking fuel for the modern marketer.
Jacki: Same drink, but tied to “waking up” your go-to-market strategy.
Susan: Science & Soul Spritz—data + storytelling in a bubbly mix.
Cory: Corona NA—SoCal heritage with a sober twist.
17:00 – How Each Leader Is Finishing the Year Strong
Jacki: Focused on Q1 planning and helping sales close year-end deals.
Zoe: Deep reflection, sorting wins/losses, analyzing trends.
Susan: Reconnecting with clients and reinforcing relationships.
Cory: Launching something big…
19:30 – BIG ANNOUNCEMENT: Sales on Tap Launching Next Week Snackable.
Gamified. Built for hotel sellers.
Featuring modules, a resource room, a lobby, tools, and introvert-friendly sales training.
21:00 – BREAKING NEWS: Women’s Travel Freelancer Network
Jacki + Zoe officially launch their new collaborative community.
20 members and growing—support, connection, and shared momentum.
22:00 – Where to Find Today’s Guests
Jacki: JackiBrownMarketing.com + LinkedIn
Zoe: LinkedIn (website TBD… someday!)
Susan: LureAgency.com + LinkedIn + YouTube
Cory: Everywhere sellers need to get future-ready.
🔑 Ending Summary & Key Takeaways
2025 was a rollercoaster—AI acceleration, tighter competition, and massive shifts in buyer behavior. The big winners were those who embraced personal branding, self-serve tools, and clearer, bolder messaging. The industry hangovers were equally loud: AI junk content, stale e-blasts, look-alike vendors, and the gaping hole between trade-show presence and digital credibility.
___________________________________________
𝗜𝗦 𝗬𝗢𝗨𝗥 𝗛𝗢𝗦𝗣𝗜𝗧𝗔𝗟𝗜𝗧𝗬 𝗦𝗔𝗟𝗘𝗦 𝗢𝗡 𝗧𝗛𝗘 𝗥𝗢𝗖𝗞𝗦?
Let’s refill your funnel.
At Lure Agency, we help hospitality brands, both hotels and vendors, ditch the noise and pour up a proven strategy that actually converts.
𝗦𝗼𝘂𝗻𝗱 𝗳𝗮𝗺𝗶𝗹𝗶𝗮𝗿?
Your sales strategy is running on fumes.
Your inbox is empty.
Your leads are cold.
Sales and marketing? Totally out of sync.
And your competition? Getting sharper and more AI-savvy by the minute.
Whether you’re trying to fill group blocks or break into a new hotel account, you're stuck in a system that no longer works. Or you want full service, a mixologist, or just the recipe, we’ve got your pour. Learn more at www.lureagency.com.
CHECK OUT THESE GREAT RESOURCES
💸 Are you leaving money on the table?
Use our AI Grader tools and find out for yourself.
https://lureagency.com/the-ai-bar/
💌 Would you like to pick our brains for free?
Get revenue-generating tips served up to your inbox once a month.
https://lureagency.com/subscribe/