WHAT is Agentic Search? WHY It Matters (Especially for B2B Hospitality Vendors & Hotels) HOW to Prepare (and Win) ATTENDEES: Susan Tucker, Lure Agency Cory Falter, Lure Agency
🚨 Breaking news from the front lines of hospitality sales and marketing! In this episode of InnSync, Cory Falter and Susan Tucker explore the rapidly emerging world of agentic search—a seismic shift that’s transforming how hotels and vendors get discovered, selected, and booked in the AI age.
🎯 Whether you're in hotel group sales or a vendor trying to reach hotels, this is the disruption you can't afford to ignore.
👇 Check out the key moments below and start future-proofing your strategy today.
⏱️ Timestamps / Chapters
[00:00:00] Welcome & Hot Topic Alert
Cory & Susan kick off with why agentic search is the new buzzword you need to know.
[00:01:00] What Is Agentic Search, Anyway?
Susan breaks down agentic search and how AI tools like ChatGPT are replacing traditional Google searches.
[00:02:00] Why Traditional Search Feels Broken
Sponsored links. Slow answers. Outdated UX. Here’s why AI-powered agents win.
[00:03:00] Why It Matters for Hotels
Cory explains how agentic search will disrupt the RFP process and make direct connections faster and easier.
[00:04:00] Real-World Example: LureCon Planning in AI
See how a fictional event used AI to plan venues across cities—without waiting for callbacks or RFPs.
[00:05:00] The End of Busy Work for Hotel Sales Teams
Susan & Cory discuss how hotel sales teams can shift from volume to value.
[00:06:00] How Vendors Get Discovered (Or Not)
Why vendors must optimize their digital footprint to show up when agents are searching.
[00:07:00] The Self-Service Buyer Is Already Here
Susan shares how AI helped her shortlist a CRM—no demos, no cold calls, just clarity.
[00:08:00] Preparing for the Shift: Website is King Again
Cory introduces the Core Four elements that every hotel website must have to succeed.
[00:09:00] Self-Service Tools Vendors Must Offer
Think self-schedulers, pricing calculators, and friction-free forms.
[00:10:00] Impact Takeaways: Say, Show, and Disrupt
Susan shares insights from the Endless Customers Impact Live event.
[00:11:00] Trust Is the New Currency
The Lure team’s philosophy comes full circle: transparency, video, and value-driven marketing win.
[00:12:00] Introducing: Breakouts by Lure Agency
Susan unveils a new "done-with-you" offering to help teams become agentic search-ready in just 4 sessions.
[00:13:00] Wrap-Up & What’s Next
A quick sign-off and teaser for more content coming soon.
🧠 Summary (100 words):
In this power-packed episode of InnSync, Cory Falter and Susan Tucker unpack the AI-fueled revolution of agentic search—where buyers use tools like ChatGPT to bypass traditional sales channels and get instant answers. From disrupting the RFP process to empowering self-service decision-making, this shift will forever change how hotels and vendors sell. They reveal strategies to stay visible, earn trust, and future-proof your brand—plus introduce Breakouts, a new done-with-you program to help hospitality pros adapt fast.